Managing director Ray Kelvin started his first store opened in 1988 in Glasgow quickly followed by Manchester and Nottingham. Initially Ted Baker exclusively offered men's dress shirts, and offered dry cleaning with every shirt they sold. Over time Ted Baker grew more successful as a brand, and dry cleaning was no longer offered.

Two years later, a store in Covent Garden opened and Kelvin bought the company outright from part-owners Goldberg and Sons. Additional stores in Soho, Nottingham and Leeds opened in 1994. In 1995, Ted Baker launched a new range, Ted Baker Woman.

Ted Baker has since become a global brand, which produces men's, women's and children's clothing and accessories.

Stores in the UK

Ted Baker has a number of stand-alone stores in the UK which include:

London (Regent Street, Fenwick Brent Cross Shopping Centre, Canary Wharf, Floral St. (Covent Garden), Kings Road, Langley Court(Covent Garden), Westbourne Grove); Ashford Designer Outlet ((Ashford, Kent)); Bath (opening soon); Birmingham (Caxton Gate); Bluewater; Gatwick Airport; Glasgow; Guildford (High St.); Heathrow Airport; Kingston (Bentalls Wood Street); Leeds (Victoria Street); Liverpool (Button Street); Manchester; Nottingham (Bridlesmith Gate); Richmond; Sheffield (Meadowhall); Stansted Airport;

The Ted Baker range is also sold by other retailers in particular in stores of the John Lewis Partnership.

International Stores

Ted Baker has stores and outlets in the rest of Europe, United States of America and Australasia.

The company has plans to expand into Asia before the end of 2006.