Make-Up Remover

CoverGirl was founded in 1961 in Baltimore, Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. more...

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The Noxell Company advertised this make-up line by allowing “cover girls,” fashion models that would appear on the front of magazines, to wear their products.

Originally offering only six products (\"medicated face make-up,\" in keeping with Noxzema's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry.

CoverGirl is one of the largest U.S. brands to conduct animal testing, but Procter & Gamble contends that it has been eliminated in about 80% of their products worldwide. CoverGirl is known also for its sponsorship for America's Next Top Model and its tagline- Easy, Breezy, Beautiful, Covergirl.

Recent history

In 1996, Marc Pritchard “joined the cosmetic business,” and helped Proctor & Gamble sales for Cover Girl Cosmetics grow to more than one billion dollars (Marc Pritchard). Proctor & Gamble was a company that once believed that they would never understand the cosmetic business, but now Cover Girl’s quarterly share has been steadily increasing (Marc Pritchard). Cover Girl’s biggest customers are Wal-Mart and Target (Neff). Teenagers have recently placed Cover Girl into a group with other “cool” brands like Nike and Abercrombie and Fitch (Neff). With Marc Pritchard becoming part of the works behind Cover Girl Cosmetics, he came up with the marketing campaign “Easy, Breezy, Beautiful Cover Girl” (Neff). After this campaign was launched, Cover Girl Cosmetics soon became the “number one mass-market share position in the U.S., Canada and Switzerland, while also doubling its share in Mexico and substantially increasing sales in Australia” (Neff). This name brand cosmetics does not only supply make-up for America, but it also sponsors television shows. One show that it sponsors is “America’s Next Top Model” (Gates-Shannon). CoverGirl originally offered only six products (\"medicated face make-up,\" in keeping with Noxell's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry. Today, Queen Latifah is the new, fresh face of Cover Girl Cosmetics. Queen Latifah said, \"I stand behind companies I believe in, and I get involved in projects where I know I can make a positive impact,\" in an interview with Heather Staible. During the same interview Queen Latifah also stated that with her as the new face of CoverGirl it inspires women of color along with highlighting natural beauty.

Read more at Wikipedia.org