Gianni Versace

Giovanni \"Gianni\" Versace (Reggio Calabria, December 2, 1946 – Miami Beach, July 15, 1997) was a charismatic and accomplished Italian designer of clothing and theater costumes. more...

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He was influenced by Andy Warhol and modern abstract art; and considered one of the most colourful and talented designers of the late 20th century.

Early life

Gianni, Santo and Donatella Versace were brought up in Reggio Calabria, by their father and dressmaker mother, Francesca. Gianni began his apprenticeship at a young age, helping his mother find precious stones and gold braid with which to embroider dresses. He studied architecture before moving to Milan at the age of 25 to work in fashion design. In the mid-Seventies, his knits drew the attention of head-hunters at Genny and Callaghan. Complice hired him to design their leather and suede collections, and a few years later, encouraged by his success Versace presented his first signature collection for women at the Palazzo della Permanente Art Museum of Milan. His first menswear collection followed in September of the same year.

Life and career

Versace considered himself a tailor, rather than a designer. He knew how to cut and sew the clothes he made. He tried on the men's collections personally and had his sister Donatella try on the women's clothing. The Versace look of the young, aggressive and sexy woman is well-known. He liked to create sexy clothes for his women, skin-tight with low cuts and high slits on the skirts. Versace was among the first to revive the cat suit, to bring back the mini skirt, to show tights worn as trousers, to bring the bustier out at night and bead it. In 1982 his dresses made with fine metal mesh first appeared and were a hit.

In less than 10 years, Versace built an empire worth $808 million. He used celebrities, including Madonna, Jon Bon Jovi, Naomi Campbell, Tina Turner, and even Tupac Shakur as models for both the runway and print ads. He was one of the first Italian designers to hire world-class photographers such as Richard Avedon to photograph his advertising campaigns, also using the top fashion models for these ads. Versace has been referred to as the rock-and-roll designer and clients include Phil Collins, Bruce Springsteen, George Michael, Eric Clapton, Elton John, and Michael Jackson. He also made clothes for Diana, Princess of Wales and Caroline, Princess of Hanover.

In 1982, Versace opened a new chapter in his career, making costumes for the theatre, opera and ballet. He began a close collaboration with choreographer Maurice Bejart. He went on to design accessories, jewellery, furnishings, and china. He was also hired as a costume designer on the TV series Miami Vice. This led to his relocation to Miami Beach.

Read more at Wikipedia.org