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Faberge/ Brut

Fabergé is a cosmetics and housware company owned by the Anglo-Dutch conglomerate Unilever. The company ownes the brand name Fabergé which is distributed to its licencees. more...

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The jewellery company Victor Mayer holds the licence to make Fabergé (line) jewellery in hommage to Peter Carl Fabergé, the founder of the company.

Ownership of the Fabergé name

The name Faberge is an invention of Gustav Fabergé. It was a complete touch of genius that Gustav, Carl's father, adapted the family name to the world market. Before they were Faberg without the 'e'. In Russian the letter 'g' is pronounced 'jay'. So he added the 'e' with an accent. The name became so powerful that it captured the imagination of royalty in russia and around the world.

In 1924, Eugene and Alexander, two Fabergé sons who fled to Paris, opened a small workshop called Fabergé & Cie. Fabergé’s brother Agathon fled to London in 1928 and reopened a Fabergé store there for a short period. The store focused on retail of vintage Fabergé objects.

The american business man Samuel Rubin started to use the name Fabergé in 1937 for his cosmetics products. He finally purchased the rights to the brand name Fabergé from the Fabergé brothers who owned Fabergé & Cie for $25,000 in 1951. Both brothers died in the following 2 years. In 1964, Rubin sold Fabergé Inc. for $26 million to George Barrie and the cosmetics company Rayette.

In 1964, Rayette changed its name to Rayette-Fabergé Inc., and, in 1971, the company name was changed to Fabergé Inc.

In 1984, the McGregor Corp., a men's and boys' clothing maker, bought Fabergé. They changed their name temporarily to McGregor Fabergé. The Riklis Family Corporation bought a majority of the shares of McGregor.

In 1989, Unilever bought Fabergé from the Riklis Family Corporation. At the same time, Fabergé bought Elizabeth Arden from Ely Lilly for $725 million, turning Fabergé into a $1.2 billion firm. The company was renamed Elida Fabergé. The deal now placed Unilever at equal first place with L'Oreal in the world cosmetics league, up from fourth place.

In 2000, Elizabeth Arden was sold. Lever Fabergé was formed in early 2001 through the merger of the two Unilever companies, the American subsidiary Lever Brothers and Elida Fabergé.

The Fabergé cosmetics brand

The American oil billionaire, Armand Hammer, collected many Fabergé pieces during his business ventures in communist Russia in the 1920s. In 1937, Armand Hammer’s friend Samuel Rubin, owner of the Spanish Trading Corporation which imported soap and olive oil, closed down his company because of the Spanish Civil War and established a new enterprise to manufacture perfumes and toiletries. He registered it, at Hammer’s suggestion, as Fabergé, Inc. The first licencing products using the brand name Fabergé were launched.

Read more at Wikipedia.org


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Prices current as of last update, 09/20/09 10:39pm.


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