Body Wash

This page covers Episode 4 from Season 3 of The Apprentice. more...

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Task Dossier

Because the Donald was off to a business trip, all the remaining candidates had to be briefed via video conferencing. The Donald is very good at giving out effective task dossiers via his limo--Task 4 involves working with Advertising Guru Donny Deutsch to create an advertising campaign for a new product from Dove: Cool Moisture Body Wash. Because Angie was the Project Manager of the winning team the task before this, she would be exempt if for any reason something happened to her. Others had to either do a very good job or face the wrath of the boardroom where (at least) one of them would be fired as promised by The Donald.

The teams were given a top-notch sound stage, film crew, equipment, seed money (with all remains and receipts returnable to The Trump Organization at the end of the task), and even models. The aim of this task is to create a 30-second industry-standard advertisement that would blow Mr. Deutsch away.

Task Outcome

Magna

Magna chose to make a commercial about making salad, replete with sexual innuendo and a same-sex twist at the end. The 'vegetable porn' idea was Bren's and he never lives it down, as it is mentioned a few times in the later episodes of the show. No one is there to meet the actors and one of them almost walks off in protest. Erin gets a 'deer in the headlights' look talking to the model but Bren calms her down. Erin realizes halfway through the shoot that the ad resembles soft core 'adult entertainment'. Only Michael was against this idea.

Net Worth

Net Worth's initial commercial concept featured a group of marathon runners grabbing cups to cool off. One runner grabs a bottle of the Dove product and rubs it into face before rinsing it off. Refreshed, he goes on to win the race. The idea was created by John and Craig, but as Kristin was the project manager, she 'took over' production from there and sent the two of them off to do the music for the commercial. As they drive away in the car they say something to the effect of 'I hope Kristin understands what we were talking about because it would be real easy to get it wrong, and it won't be good at all'.

Kristin felt that because her boyfriend was a director and she hung around sets a lot that she would be a good project manager. She treats the models and teammates with a lack of respect. She also has them put the body wash on their face, and when the model questions putting body wash on his face, she tells him it can be used for your face too; a blatant disregard of the intended use of the product. She then has the lead model wipe the body wash off his face with a towel, not even using water, despite the fact that the body wash is very much intended to be rinsed off after use.

Read more at Wikipedia.org